XMF 2027 — Sponsorship & Partnership

ACTUAL · 2017–2026

A decade of XMF.

22,000

2017 → 2 өдөр

16,000

2018 → 2 өдөр

33,000

2019 → 2 өдөр

2019 · ARCHIVE PHOTO

6,000

2022 → 1 өдөр

2022 · ARCHIVE PHOTO

31,547

2023 → 1 өдөр

17,856

2024 → 1 өдөр

2024 · ARCHIVE PHOTO

26,737

2025 → 1 өдөр

28,838

2026 → 2 өдөр

2017–2025 · Төв цэнгэлдэх хүрээлэн / 2026 · Монгол Шилтгээн, Гачуурт

2026: total festival entries. Historical counting methods may differ; comparability is unverified.

ACTUAL · 2026

114 artists.
One festival.

114

114 уран бүтээлч

98 Дотоодын · 86% / 16 Олон улсын · 14%

Each mark = 1 artist

Genre mix

3GENRES

Амьд хөгжим53 / 46%
Hip Hop / R&B26 / 23%
Electronic35 / 31%

ACTUAL · 2026

Headliners that
moved the crowd.

**NINE TREASURES**China · XMF Main Stage

ACTUAL · 2026 / EST. AUDIENCE PER HOUR

Five stages.
Multiple experiences.

10–15K/ EST. AUDIENCE PER HOUR

4–5K/ EST. AUDIENCE PER HOUR

1–2K/ EST. AUDIENCE PER HOUR

3–4K/ EST. AUDIENCE PER HOUR

200–500/ EST. AUDIENCE PER HOUR

ACTUAL · 2026

201 organizations.
One festival ecosystem.

201Нийт хамтарсан байгууллага

18Зохион байгуулалт

4Ивээн тэтгэгч

74Vendor

63Маркетинг / сурталчилгаа

42Тайз, тохижилт, туслан гүйцэтгэгч

Key partners

ACTUAL · 2026

28,838 festival entries.

28,838Festival entries
across 2 days

7,109Sold tickets

3,385Invitations

2,542Organizer staff

1,383Sponsor / vendor staff

**BOXOFFICE.MN · PURCHASE**34,809 active users

01

02

03

Payment

QPay · SocialPay · MonPay · Apple Pay · AliPay · Google Pay · WeChat Pay · Bank card · Transfer

Installment

Sono App · Pocket · Storepay

Total entries across two days, not unique attendees. Ticket/staff counts and QR totals use separate bases.

ACTUAL · 2026

6 months of
always-on marketing.

01566

Social posts

02165

Influencer content

0344

Live sessions

04204

Short reels

0515

PR articles

066

Mini-events

0714

On-site reels

0810

XMF Diaries episodes

0910

XMF Around weekly episodes

1016

LED / billboard locations

111,500

CD invitations

12120

Gift boxes

ACTUAL · 2026

63M social views.
1,000+ content pieces.

63MSocial views

1,000+Content produced

₮850MMarketing budget

Channel views

Facebook

34,474,653

191.7K followers · Feb 1–Jun 30

Instagram

21,823,500

13.4K followers · Feb 1–Jun 30

YouTube

800K+

88.3K subscribers · Mar 14–May 26

Website

500K+

Mar 1–Jun 27

Creator examples

13M Batbileg

2.3M MFTV

663K Ulzii

63M: documented aggregate, not the sum shown. Different reporting periods; duplicated / impression-style views.

ACTUAL · 2026

From branding to
ownable experiences.

01

02

03

04

05

**Татварын 1%-ийн хөнгөлөлтөд хамрагдах боломж**

ACTUAL · 2026 / SOURCE-REPORTED RESULTS

2026 was the start of
XMF’s next era.

01₮4.2B

Festival investment

0298%

2026 audience feedback result*

03100%

Trailer-based foam sanitation solution

04CAMPING FESTIVAL

Mongol Shiltgeen destination format

05MARKET POSITION

Stronger competitive position in Mongolia’s live-music festival market

06INTERNATIONAL GROWTH

Foundation for international growth and music-tourism ambition

*Source-reported satisfaction / exceeded-expectation result. Survey sample and methodology not supplied.

THE NEXT CHAPTER · PLANNED · 2027

Three days.
Bigger platform.
Bigger ambition.

2026 оны амжилт дээр тулгуурлан XMF 2027 нь Монгол Шилтгээнд 3 өдрийн destination music festival хэлбэрээр өргөжинө.

MAY 28–30, 2027

3 DAYS / 11TH EDITION / MONGOL SHILTGEEN, GACHUURT

PROJECTED / TARGET PROFILE

60,000+ projected festival
entries across 3 days.

60,000+PROJECTED FESTIVAL ENTRIES · 3 DAYS

Gender

2027PROFILE

68.5% Male31.5% Female

Age profile

6–153.5%

16–2419.6%

25–3452.4%

35–4418.2%

45–546.3%

Daily planning

Paid-ticket holders: 15,000
Invitations: 2,000
Staff: 2,500
Sponsor / vendor staff: 1,000

Music · Fashion · Technology · Travel · Food · Entertainment · Automotive

Duplicated/day-count entries, not unique people. Demographics are a planning profile.

TARGET · AUDIENCE POSITIONING

Young. Urban.
Connected.

**MUSIC**шинэ артист, шинэ урсгалд нээлттэй

**FASHION & LIFESTYLE**identity, style, experience-д ач холбогдол өгдөг

**EXPERIENCE**memorable experiences-д spend хийх хандлагатай

**SOCIAL**өөрийн experience-ийг photo/video/UGC болгон түгээдэг

Audience positioning, not a measured behavioral survey.

PLANNED · 2027 / ARCHIVE + REFERENCE IMAGERY

A full-day
festival experience.

Brand Experiences

PROJECTED / PLANNED · 2027

The next stage of XMF.

TARGET

100+

Artists

3-day festival
International headliners
Expanded festival grounds
Premium VIP experience
Food & lifestyle zone
Brand experience zone
New digital experiences

Brand experience zone

2026 ARCHIVE MOODBOARD · 2027 DESIGN PLANNED

PLANNED · 2027 / OFFICIAL SITE-PLAN SOURCE

One festival.
Multiple worlds.

Official XMF 2027 festival map with stage locations, sponsor areas and location guide

↗

Tap the map to enlarge. Zoom in to read the locations.

ТЭМДЭГЛЭГЭЭ / LOCATION GUIDE

1Main stage
2Hood stage
3Savdag stage
4Lumiere douce stage
5Nisdeg stage
6VIP Lounge
7VIP Lounge (2 Level)
8Sponsor area · 30×20m
9Sponsor area · 20×10m
10Sponsor area · 10×10m
11Food station (30)
12Drink station (25)
13Truck
14Market (10)
15Charging station
16Otog area 1
17Otog area 2
18First aid
19Police & Security
20Lost and Found
21Photobooth
22WC
23Entry gate
24Exit gate
25Parking 1 (300)
26Parking 2 (Vendors 120)
27Parking 3 (20)
28Parking 4 (Artist & taxi 150)
29Parking (VIP 300)
30Generator

PLANNED · OFFICIAL SITE-PLAN SOURCE

Main Stage · Secondary / Experience Stages · VIP · Food Village · Brand Experience Zone

Merch · Entrance · Rest & Social · Photo / Content · Services

Map and package footprints differ; final plot allocation to be reconciled.

PLANNED · PARTNERSHIP JOURNEY

Before. During.
After.

01

BEFORE

Artist announcements
Ticket campaigns
Social · PR / media
Creators · Giveaways
Branded content

02

AT XMF

Entrance · Activation
Stage visibility
Product experience · Sampling
VIP · Interactive engagement
Content creation

03

AFTER

Aftermovie · Recap
UGC · PR
Social content
Campaign extensions
Performance reporting

A partnership that can live for months — not just three days.

PLANNED · PARTNERSHIP OBJECTIVES

Turn attention
into engagement.

01

Brand Awareness

Stage / LED · Social · Festival branding

02

Consumer Engagement

Activations · Interactive activities

03

Product Experience

Sampling · Product placement

04

Customer Acquisition

Brand experiences · Product sales

05

Content

Creators · Branded video · Aftermovie

06

Hospitality

VIP · Guest experience · Client entertainment

PLANNED · ACTIVATION OPTIONS

Don’t just place your logo.
Create an experience.

Activation options

01Brand Experience Zone
02Custom Installation
03Pop-up Store
04Product Sampling
05Interactive Game
06Photo Experience
07Charging / Connectivity Hub
08Creator Studio
09VIP Lounge
10Limited Merch Collaboration

Immersive brand experienceReference imagery

**Custom installation**Reference imagery

**Interactive product world**Reference imagery

Reference imagery / final activation customized by brand.

PLANNED · BRAND TOUCHPOINTS

Be part of
the entire XMF journey.

YOUR BRAND

01

02

DIGITAL

Social
Website
Ticketing
Artist Announcements
Video
Giveaways

03

CONTENT

Branded Videos
Creator Collaborations
Backstage
Interviews
Aftermovie

04

HOSPITALITY

VIP Tickets
Guest Experience
Partner Reception
Client Entertainment

PLANNED · CATEGORY EXCLUSIVITY

One category.
One leading partner.

1ONE LEADING PARTNER
PER CATEGORY

CONFIDENTIAL / TARGET / NOT YET CONFIRMED

A new lineup.
Every day.

CONFIDENTIAL / TARGET / NOT YET CONFIRMED

DAY 1 · MAY 28

DAY 2 · MAY 29

DAY 3 · MAY 30

PLANNED · 2027 TICKETING

A 9-month
ticketing journey.

01

BLIND TICKET

SEP 2–302026

₮199K

02

EARLY BIRD

OCT 1–312026

₮299K

03

ADVANCE

NOV 1, 2026 – FEB 28, 2027

₮399K

04

GA

MAR 1–MAY 282027

₮499K

VIP

₮3.5M

LIMITED 300 / 3-DAY

SINGLE DAY

₮299K

SALES: APR 1–MAY 28, 2027
FESTIVAL DAYS: MAY 28 / 29 / 30

Exclusive ticketing platform: Boxoffice.mn

PLANNED SYSTEM

Faster. Verified.
More seamless.

01

PURCHASE

Ticket-owner verification

02

VERIFY

Planned DAN / e-Mongolia-linked verification

03

QR

QR credential

04

GATE

Automated gate workflow

**Ticket verification & QR credential**Concept mockups / planned system

**Festival gate workflow**Concept mockups / planned system

PLANNED FACIAL-RECOGNITION ENTRY OPTION

Subject to privacy, legal and technical approval.

PLANNED · SEP 2026–MAY 2027

Content &
campaign platform.

SEP 2026 — MAY 2027

SEPOCTNOVDECJANFEBMARAPRMAY

Blind ticket / ticket launchSEP 2026

SEP

Partner announcementsOCT 2026

OCT

Artist selection / lineup buildNOV 2026

NOV

Pre-lineup activationJAN 2027

JAN

Pre-lineup announcementFEB 2027

FEB

Press conferenceMAR 2027

MAR

Final lineup announcementAPR 2027

APR

Peak campaign + festivalMAY 2027

MAY

₮500M – ₮1BPlanned marketing budget

CONFIDENTIAL · 2027 PARTNERSHIP PROPOSAL

Choose your
level of partnership.

PREMIER SPONSOR

Ерөнхий ивээн тэтгэгч

₮1B

Activation space: 30×20m
Poster logo priority: Top
Video logo placement: Opening / solo
Category exclusivity: ✓
Wristband logo: ✓

50 GA30 VIPINVITATIONS

STRATEGIC PARTNER

Стратегийн түнш

₮750M

Activation space: 20×10m
Poster logo priority: Middle
Video logo placement: End / middle
Category exclusivity: ✓
Wristband logo: —

35 GA20 VIPINVITATIONS

ASSOCIATE PARTNER

Энгийн хамтрагч

₮500M

Activation space: 10×10m
Poster logo priority: Lower
Video logo placement: End / lower
Category exclusivity: —
Wristband logo: —

20 GA10 VIPINVITATIONS

All tiers: Secondary-stage naming rights · ✓ Included — Not included

CONFIDENTIAL · PROPOSED RIGHTS

Partnership
rights matrix.

On smaller screens, swipe the table to compare all three levels.

Partnership rights matrix · ✓ Included — Not included
RIGHT / BENEFIT	PREMIER₮1B	STRATEGIC₮750M	ASSOCIATE₮500M
All marketing materials: logo/name/product integration	✓	✓	✓
Poster logo priority	Top	Middle	Lower
Video logo placement	Opening / solo	End / middle	End / lower
Category exclusivity	✓	✓	—
Pre-event + festival product placement	✓	✓	✓
Wristband logo	✓	—	—
Festival infrastructure branding	✓	✓	✓
Activation space	30×20m	20×10m	10×10m
F&B sales rights	✓ / 10% fee	✓ / 10% fee	✓ / 10% fee
GA invitations	50	35	20
VIP invitations	30	20	10
Secondary-stage naming rights	✓	✓	✓

REFERENCE ONLY

Build a space
people want to enter.

Stacked brand worldReference only

**Interactive product display**Reference only

Outdoor brand installationReference only

Reference only / final activation customized by brand.

CONFIDENTIAL

Your brand ×
XMF 2027.

Music creates attention.Experience creates connection.Partnership creates value.

9999-2715 ↗info@xmf.mn ↗

MAY 28–30, 2027
Mongol Shiltgeen

xyypmusicfestival.com ↗

Facebook: XMF – XУУР Music Festival

Crafted by ARC Creative

11 years ofmusic, culture& experience.

Genre mix

Key partners

Payment

Installment

Social posts

Influencer content

Live sessions

Short reels

PR articles

Mini-events

On-site reels

XMF Diaries episodes

XMF Around weekly episodes

LED / billboard locations

CD invitations

Gift boxes

Channel views

Facebook

Instagram

YouTube

Website

Creator examples

Gender

Age profile

Daily planning

Artists

ТЭМДЭГЛЭГЭЭ / LOCATION GUIDE

BEFORE

AT XMF

AFTER

Brand Awareness

Consumer Engagement

Product Experience

Customer Acquisition

Content

Hospitality

Activation options

ON-SITE

DIGITAL

CONTENT

HOSPITALITY

DAY 1 · MAY 28

DAY 2 · MAY 29

DAY 3 · MAY 30

BLIND TICKET

EARLY BIRD

ADVANCE

GA

PURCHASE

VERIFY

QR

GATE

PLANNED FACIAL-RECOGNITION ENTRY OPTION

Blind ticket / ticket launchSEP 2026

Partner announcementsOCT 2026

Artist selection / lineup buildNOV 2026

Pre-lineup activationJAN 2027

Pre-lineup announcementFEB 2027

Press conferenceMAR 2027

Final lineup announcementAPR 2027

Peak campaign + festivalMAY 2027

11 years of
music, culture
& experience.